Meta x Ray-Ban

Live all in…

Work:

-Scriptwriter (Hero Film)

Ray Ban and Meta collaborated to create the most exciting, fashionable smart glasses on the market. I worked with the agency Special Guest on a spot that featured influencers using the glasses to create bold, groundbreaking content.

Live all in…

We married two brands and messages together in this spot. One was an iconic sunglass company with decades of cultural touch points. The other a cutting edge tech company looking to integrate its incredible technology into everyday fashion. The result was a campaign that encouraged users to live all inhilighting the incredible power these smart glasses have to capture the moment.

Created by…

Agency: Special Guest

Copywriter: Daniel Collins

Creative Director: Jordan Stone

Website: https://www.ray-ban.com/usa/ray-ban-meta-smart-glasses