
Meta x Ray-Ban
Live all in…
Work:
-Scriptwriter (Hero Film)
Ray Ban and Meta collaborated to create the most exciting, fashionable smart glasses on the market. I worked with the agency Special Guest on a spot that featured influencers using the glasses to create bold, groundbreaking content.
Live all in…
We married two brands and messages together in this spot. One was an iconic sunglass company with decades of cultural touch points. The other a cutting edge tech company looking to integrate its incredible technology into everyday fashion. The result was a campaign that encouraged users to live all in — hilighting the incredible power these smart glasses have to capture the moment.
Created by…
Agency: Special Guest
Copywriter: Daniel Collins
Creative Director: Jordan Stone
Website: https://www.ray-ban.com/usa/ray-ban-meta-smart-glasses