Magic Leap
Welcome to now.
Magic Leap is at the forefront of the Augmented Reality (AR) industry. A few years after releasing their most powerful headset - the ML2 - they wanted to showcase how AR was revolutionizing enterprise, and how a decade of research has established Magic Leap as best in class. I scripted a series of investor facing videos reintroducing the brand and cutting edge headset.
Work:
-Video Scripts
Making AR possible.
An incredible amount of R&D has gone into the lenses and frames needed to make Magic Leap’s AR headsets. This comprehensive overview made for investors displayed ML’s commanding technological and competitive advantages.
Manufacturing.
The Jabil manufacturing plant in Guadalajara uses the ML2 to make their assembly lines as efficient and forward leaning as possible. We were able to show how AR is revolutionizing a massive workforce’s ability to interact and collaborate in real time.
Healthcare.
ML2 is not just a simple tool or a medium for entertainment, it’s an instrument used in industries where every millimeter counts. Here, the headset is used to perform brain surgery on a stroke victim, the stakes could not be higher.
Architecture, Engineering & Construction.
Having vision powered by AR lets you imagine a space in ways you never imagined. The Javits Center in NYC uses ML2 to operate and maintain a space that is constantly changing. Always adapting for a new use or client.
Created by…
Studio: Territory
Copywriter: Daniel Collins
Creative Director: Aaron Binaco
Website: https://www.magicleap.com/